In Acura News
Available on Prime Video, the new long-form
documentary "
This Is What We Make" follows the
journey of three Amazon Launchpad entrepreneurs through the process of taking a
product from concept to market. Also throughout the program, three innovation
experts provide their insight and perspective. Acura - a leader in automotive
innovation and technology - partnered with the Amazon Media Group, and Amazon
Launchpad, to create this interesting and informative video. This production
marks both Acura's, and the Amazon Media Group's, first effort in the world of
long-form content.
The Story
"This Is What We Make" follows three
Amazon Launchpad entrepreneurs - John Alexiou of SubPac, Jason Johnson of
August Home, and Filippo Yacob of Primo Toys - as they pursue their dreams to
take original ideas and turn them into tangible products.
Amazon Launchpad
The program, Amazon Launchpad, helps
entrepreneurs and start-ups, market, launch, and distribute their products to
the hundreds of millions of Amazon customers around the world.
About Acura
Along with "Precision Crafted
Performance," Acura
vehicles boast an unmatched blend of sporty good looks,
"leader of the pack" technology, and unmatched luxury. Through their
original approach to design and their commitment to innovation, Acura delivers
a new level of driving experience. For 2018, the Acura lineup includes six
unique models, each in its own class. The RLX, a premium luxury sedan, rivals
all of its Japanese, European, and American competition.
The Acura TLX takes performance in a luxury
sedan to new heights. The reasonably priced ILX sports sedan, not only turns
heads but, leaves enough room in the budget for plenty of road trips. In the
mid-size SUV class, the five-passenger RDX makes even that trip to
the market, a little bit of fun. The seven-passenger
Acura MDX has more third-row legroom than
any other vehicle in its class. It also holds the title of "America's
all-time best-selling three-row luxury SUV." Acura cements their place as
industry innovation leaders with the next-generation electrified NSX supercar.
Tune-In to "This Is What We
Make"
Through the Amazon Video Direct self-publishing
service, the documentary "This Is What We Make," is now available now
on Prime Video. In addition, Amazon will make custom content from the film
available through various channels. From mid-November through the end of
December, Amazon will showcase "This is What We Make" on the Fire
tablet wake screen and Amazon Fire TV.
A Final Thought
As a leader of one of the world's premier
automakers, Jon Ikeda, vice president & general manager of Acura, offers
some helpful advice. "My advice to entrepreneurs is that having the
willingness to challenge convention is absolutely critical to success. 'This Is
What We Make' is a valuable playbook for those looking to make their dreams a
reality."
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